In 2015, the experimental design lab, C-U-B-E was founded to respond to the rapidly changing design industry and build a design-centered culture. The purposes of building C-U-B-E are to promote and collaborate on experimental design projects with students, designers, and practitioners, to explore participatory and conditional design, and to function as an experiential and flexible space. I have transformed the traditional gallery space with graphic design students into a multi-functional space, including a coffee shop, archive, print shop, design shop, and playground. In C-U-B-E, I have actively practiced curatorial design, having 27 exhibitions of local, national, and international designers’ and students’ works. Since the beginning, I have directed/curated the exhibitions and created promotional materials for them. As an extra-curricular activity, I have provided experimental design workshops on Conditional Design and Generative Design, bridging physical and digital experiences and balancing low and high-tech tools: Glyphs (typeface design tool), Web coding (HTML/CSS), Processing: code-based drawing, 3D space-modeling, and Risograph, a printing method that I introduced to the School of Art.

Since its inception (2015), I have continued to serve as the director for C-U-B-E development and for the design community. For the last 10 years (2015-2025), collaborative endeavors in C-U-B-E resulted in five workshops, five participatory projects, and 28 exhibitions, such as C-U-B-E as a Coffee Shop, Color Lab, Inter-Print, Micro/Macro Typography, etc. Although C-U-B-E was closed during the pandemic, I was able to resume and refresh the exhibitions and workshops in 2021. Additionally, I have designed all promotional materials for the C-U-B-E activities that I directed and curated.